THE CRM FOR MORTGAGE BROKERS

Never let a lead go cold again.

Sequence is the CRM built for small UK mortgage broker firms. It keeps track of every client, chases every follow-up, and tells each adviser exactly who to call each morning. The spreadsheet can't do that, and you shouldn't have to remember it all yourself.

Built for small, independent firms
Your data stays yours
Your call list, every morning at 7am

JUST RIGHT

The CRM for mortgage advisers ready to leave spreadsheets behind

You've outgrown the spreadsheet, but you don't need a system built for a 500-person sales floor. Sequence sits exactly in between: everything a mortgage adviser needs, and nothing they don't.

The spreadsheet

What most advisers use today

Not included
Nothing reminds you. A follow-up is only done if you do it.
Not included
Leads slip between the rows, and you never quite know what's overdue.
Not included
No view of the team, no forecast, no history of who said what.
Not included
Breaks down the moment you take on more clients.
Sequence logo

Sequence

Built for mortgage advisers

Included
Chases every follow-up for you and hands you a call list each morning.
Included
A clear pipeline, live reports and a forecast, with no setup.
Included
Stages and case types in your language, not generic sales jargon.
Included
Ready to use on day one. Priced for a small, independent firm.

HubSpot & Salesforce

Built for big sales teams

Partly included
Powerful, but far more than an adviser needs, with most of it left unused.
Partly included
Weeks of configuration before it fits how you actually work.
Partly included
Generic sales pipelines you have to bend into a mortgage shape.
Partly included
Priced for enterprise budgets, not a two or three-person firm.
THE BIT YOU CAN RELY ON

Every morning, before your first coffee

This is the heart of Sequence. You never have to wonder who needs a call, because the work of remembering is done for you, automatically, the same way every single day.

ONE TOOL TWO VIEWS

The right screen for whoever's looking

The right screen for whoever's looking

Advisers get a calm, focused view of their own day. Managers get a bird's-eye view of the whole firm. Same data, shown the way each person needs it.

ADVISER VIEW

Sequence mortgage CRM leads list with search, stage filters, phone numbers and colour-coded stage tags

Your day, already sorted

Your day or your whole firm in one screen, from new leads to anything overdue.

Included
Today's follow-ups, with the client's number and the reason to call right there.
Included
Your own pipeline, so you can see where each of your clients sits.
Included
New leads assigned to you, the moment they come in.

MANAGER VIEW

Sequence mortgage CRM reports page with KPIs, pipeline funnel, monthly lead intake, leads by source and team leaderboard

The whole team, at a glance

See everything that's happening across the firm without asking a soul for an update.

Included
New leads, follow-ups due, anything overdue, and deals closed, up top.
Included
A live feed of who called, emailed or met which client, and when.
Included
Weekly activity per adviser, and the health of the whole pipeline.

EVERYTHING IN ONE PLACE

Four screens that replace a dozen spreadsheets

Four screens that replace a dozen spreadsheets

Each does one job well, and they all feed each other. Move a lead, and your reports and forecast update on their own.

Dashboard

Your day or your whole firm in one screen, from new leads to anything overdue.

Explore

Pipeline

Every client on one board. Drag a lead forward as the conversation moves on.

Explore

Forecast

Know what's coming, weighted by your confidence and your real conversion rate.

Explore

Reports

Conversion, sources and team performance, live and ready to export.

Explore

BUILT TO BE RELIED ON

The kind of tool you stop thinking about

Good software earns trust by being quietly dependable. Sequence is designed to be the thing you lean on, not the thing you have to manage.

Nothing slips

Every lead is accounted for

If a client is due a call, they're on someone's list that morning. No one is quietly forgotten.

Always current

One live source of truth

Every screen reflects the same up-to-the-minute pipeline. No stale exports, no version confusion.

Made for you

Speaks mortgage, not sales

The stages, case types and language are an adviser's, so there's nothing to translate or configure.

Yours to keep

Your data, exportable anytime

Your client information belongs to you. Export the lot to CSV whenever you like.

PRICED FOR INDEPENDENTS

Simple, fair pricing for small mortgage firms

No enterprise contracts, no paying for seats and features you'll never touch. Just the tool you actually need, at a price that makes sense for a firm your size.

Included Adviser & manager views includedIncluded Daily follow-up listsIncluded No setup fees
Book a free demo
Orange Sequence owl character in a green T-shirt peeking in from the side with arms folded

EVERYTHING IN ONE PLACE

Simple, fair pricing for small mortgage firms

No enterprise contracts, no paying for seats and features you'll never touch. Just the tool you actually need, at a price that makes sense for a firm your size.

Adviser & manager views included
Daily follow-up lists
No setup fees
See Pricing

GET STARTED

Put the spreadsheet down for good

Book a free demo and we'll show you Sequence from an adviser's and a manager's point of view, so you can see your morning sorted before you commit. When you're ready, we'll help bring your clients aboard in minutes.